Chair of Marketing and Innovation
Activities

Activities

Fre(E)S
Fre(E)S

Conferences and Events

 

2014

  • 2014 Global Marketing Conference, Marina Bay Sands, Singapore, (July 2014)
  • EMAC 2014, Valencia, Spain (June 2014)
  • Dienstleistungstagung im Wissenschaftsjahr 2014 "Dienstleistung in der digitalen Gesellschaft", Berlin, Germany (May 2014)
  • 1. Passauer Digital-Marketing-Konferenz, Passau, Germany (January 2014) 

2013

  • Conference on Service and Technology Marketing, Zurich, CH (November 2013)
  • Lecture "Bauch oder Zahl? Attributionsmodelle im Onlinemarketing", Feld M Wissensdurst, Munich (October 2013)
  • Lecture "Getting the full picture: Towards a holistic view of online advertising effectiveness - Update", Faculty Seminar, Department of Marketing & Management, University of Massachusetts, Boston, MA, USA (October 2013)
  • AMA Summer Educators' Conference, Boston, MA, USA (August 2013)
  • Lecture "There Is No Free Lunch: Managing Non-Monetary Customer Value Contributions in Free E- Services", Feld M Wissensdurst, Munich (July 2013)
  • Werbeplanung.at SUMMIT, Vienna, Austria (July 2013)
  • ManagementConvent, Passau (June 2013)
  • Theory & Practice in Marketing (TPM) Conference, London, UK (May 2013)
  • Innovative Approaches to Measuring Advertising Effectiveness Conference, Wharton Customer Analytics Initiative, Philadelphia, PA, USA (May 2013)
  • Lecture "Getting the full picture: Towards a holistic view of online advertising effectiveness - Project Outline", Faculty Seminar, Department of Marketing & Management, University of Massachusetts, Boston, MA, USA (April 2013)
  • Ostbayerischer Online Marketing Tag (OOMT), Deggendorf (April 2013)
  • AMA Winter Educators' Conference, Las Vegas, NV, USA (February 2013)

2012

  • Lecture "Reconceptualizing Pricing in the Context of Co-creation", Marketing Department, Boston College, Boston, MA, USA (September 2012)
  • Transfer workshop "Strategic partnership on service productivity", Stuttgart (July 2012)
  • 3rd working group meeting "Scientific foundations and service science. Strategic partnership on service productivity", Berlin (July 2012)
  • 21th Annual Frontiers in Service Conference, University of Maryland, College Park, MD, USA (June 2012)
  • 34th ISMS Marketing Science Conference, Boston University, Boston, MA, USA (June 2012)
  • EMAC Doctorial Colloquium, Lisbon, Portugal (May 2012)
  • Project presentation and workshop with a delegation of the University of Novi Sad, Serbia (April 2012)
  • Internet World 2012, Munich, Germany (March 2012)
  • Symposium "Interaktionseffizienz im Beziehungslebenszyklus", Hitmeister e-Commerce Day 2012, Cologne, Germany (March 2012)
  • AMA Winter Educators' Conference, St Petersburg, FL, USA (February 2012)

2011

  • Winter Conference "Kundenwert im Internet: Potenziale und Herausforderungen", Munich - Garching (December 2011)
  • Presentation at the Association of German Chambers of Industry and Commerce ("Productivity of free services"), Berlin (December 2011)
  • Internal workshop with and a public lecture by Anja Lambrecht (Assistant Professor of Marketing at London Business School) about "Fee or Free", Munich (November 2011)
  • 2nd working group meeting "Scientific foundations and service science. Strategic partnership on service productivity," Berlin, Germany (September 2011)
  • XXI. International RESER Conference: "Productivity of Services NextGen – Beyond Output / Input", Hamburg, Germany (September 2011)
  • Quis 12th International Research Symposium on Service Excellence in Management, Ithaca, NY, USA (June 2011)
  • 1st working group meeting "Scientific foundations and service science. Strategic partnership on service productivity," Berlin, Germany (March 2011)
  • Scientific Workshop on E-Commerce in China, Shanghai, China (March 2011)

Classes

  • Seminar "Topics in Online Marketing" (summer term 2013)
  • Customer Management (winter term 2012/2013)
  • Online Marketing (summer term 2012)
  • Seminar "Marketing, Strategy & Leadership" (summer term 2012)
  • Customer Management (winter term 2011/2012)
  • Online Marketing (summer term 2011)
  • Services and Technology Marketing (winter term 2010/2011)

Internal Events

  • Project meeting (27/28 November 2012)
  • Project meeting (22 October 2012)
  • Project meeting (20 April 2012)
  • Kick-off (24 March 2011)
  • Team meeting (9 March 2011)